After School Launches In-App Teen Dating Violence Awareness Campaign

February 26, 2019

As part of an ongoing Change 💩 campaign, After School has launched an in-app effort designed to increase awareness and help provide support to teens on the topic of teen dating violence. The initiative will be available to teens across the country for a week, engaging them in a poll and providing them information on how to spot warning signs and handle difficult situations that can arise in an abusive relationship.

February is Teen Dating Violence Awareness Month. After School partnered with Kaity’s Way, an organization with the mission to “advocate for healthy teen relationships by providing education, skills, and tools to youth and their allies.”

“Through the information provided to us from our partner Crisis Text Line based on interactions our users have with trained Crisis Counselors, we know that relationships are by far the biggest issue they struggle with on a daily basis,” says After School Vice President Jeff Collins. “We took this opportunity to utilize an organization in Kaity’s Way to spread their work and expertise on the subject to teens who have likely not been exposed to education on teen dating violence,” he continues.

The in-app campaign includes several mock scenarios where a user can decide if something is relationship abuse or not. After they submit an answer, a pop-up message explains if it is or isn’t relationship abuse. After the short scenarios are completed, a user can then learn more about teen dating violence by clicking on “more info.”

Further details on the success of the campaign will be released next month. Learn more about Kaity’s Way and how to stop teen dating violence at kaitysway.org.




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